What did we do?
Yashraj Films is the leading Bollywood studio and is considered the number 1 name for Indian Cinema. Since 2005, Touchdown Media has served as its promotional agency responsible for all campaigns for its releasing North America. As of 2017, we have worked on 50 plus titles wherein we develop traditional and digital outreach plans for the film to effectuate good opening on release days. As part of the campaign, we also coordinate PR efforts with celebrity interviews, press conferences and screenings.