The newest entrant in the much sought-after Money Transfer market, Pangea sought to distinguish itself by providing ease of transfer by using its app. Our team was tapped to create a campaign to go to market and we developed their traditional media outreach along with all creative elements. The campaign was centered on receiving $31 extra dollars when sending for the first time and we coined the phrase FREE MONEY that was integrated in the campaign that resonated with the target demo.
Results: Pangea has seen sign ups on a consistent basis on their app.
Pangea Money Transfer TV Spot – Diwali
Pangea TV Spot – Free Money