Touchdown Media: Multicultural Marketing Solutions for the South Asian Community

As Touchdown’s media specialist, she handles all of the media and advertising-related aspects at Touchdown Media. With over 4 years of cumulative experience handling an impressive roster of clients as an Account Executive at one of India’s top 10 advertising firms and one of New Jersey’s premier South Asian radio stations, Niteka specializes in Advertising, Client Servicing, and Public Relations. At Touchdown she is part of the core team and handles PR activities and advertising for leading corporate companies, coordinates daily with clients on a one-to-one basis, independently executes various ad campaigns and is responsible for status reports and the monitoring of competitive activity. Niteka also works diligently with the creative team on creative execution of ads, print collateral, etc. Her attention to detail and strong organizational skills help her in developing & maintaining project timelines. A product of the University of Bombay, Niteka topped her course in 2000 and is now an invaluable asset to the company.