Touchdown Media: Multicultural Marketing Solutions for the South Asian Community

A firebrand, call center product from Delhi that has taken the Below the Line promotions activity to new heights, Daisy studied Advertising and Public Relations from Delhi and completed a Bachelors in Labor Studies from Rutgers University in NJ. She heads the Events and Ground Marketing division at Touchdown Media and oversees a band of over 40 Reps in the tri-state area and another 50 across key DMAs in the US. She is responsible for all grassroots and below the line activity, training of reps on new accounts, maintaining the energy level and making sure the clients have a dominating presence on the ground. She also undertook the Dinectory project at Touchdown and helped publish a one of a kind guide book for South Asian cuisine. Her 90-odd brand reps refer to her as 1 800 GO DAISY – a testimony to her energy and vitality.