Rahul Walia, a thoroughbred media professional at work and a South Asian American at heart, is a cornerstone figure in the South Asian advertising industry in America. Credited with launching several media institutions, he currently runs Touchdown Media Inc., a leading advertising agency with a healthy roster of clients that have achieved great success by targeting the South Asian community.
Walia made this foray into the South Asian media community in 1998 by helping Post Media Group build strong brand equity and a formidable editorial backbone for the India Post paper. Over the next 5 years he helped launch Eastern Broadcasting Corporation (EBC Radio), the Indian Express NA Edition and Mantram magazine, apart from helming WCNJ 89.3 FM and establishing it as a strong brand in the community.
Always proactive and at the fore of media affairs, Walia founded Touchdown Media in 2003 to help mainstream companies reach out to the lucrative South Asian market. It have been his and Touchdown’s constant endeavor to deliver South Asian advertising with mainstream quality ever since. Touchdown Media’s expanding clientele that includes Western Union, Dish Network, DCH Auto Group, Econnergy, Yashraj Films, and such others stands testimony to Touchdown Media’s indomitable presence in South Asian advertising.
As Touchdown’s media specialist, she handles all of the media and advertising-related aspects at Touchdown Media. With over 10 years of cumulative experience handling an impressive roster of clients as an Account Executive at one of India’s top 10 advertising firms and one of New Jersey’s premier South Asian radio stations, Niteka specializes in Advertising, Client Servicing, and Public Relations. At Touchdown she is part of the core team and handles PR activities and advertising for leading corporate companies, coordinates daily with clients on a one-to-one basis, independently executes various ad campaigns and is responsible for status reports and the monitoring of competitive activity. Niteka also works diligently with the creative team on creative execution of ads, print collateral, etc. Her attention to detail and strong organizational skills help her in developing & maintaining project timelines. A product of the University of Bombay, Niteka topped her course in 2000 and is now an invaluable asset to the company.
A firebrand call-center product from Delhi that has taken the Below the Line promotions activity to new heights, Daisy studied Advertising and Public Relations from Delhi and completed a Bachelor in Labor Studies from Rutgers University in NJ. She heads the Events and Ground Marketing division at Touchdown Media and oversees a band of over 40 Reps in the tri-state area and another 50 across key DMAs in the US. She is responsible for all grassroots and below the line activity, training of reps on new accounts, maintaining the energy level and making sure the clients have a dominating presence on the ground. She also undertook the Directory project at Touchdown and helped publish a one of a kind guide book for South Asian cuisine. Her 90-odd brand reps refer to her as 1 800 GO DAISY – a testimony to her energy and vitality.