The South Asian Spelling Bee presents a platform that provides all South Asian students with an opportunity to hone and demonstrate their skills while in direct competition with their peers. This unique national spelling bee encourages and promotes South Asian academic talents across the United States and by presenting a look inside a South Asian student’s life by broadcasting the spelling bee contest as a series on Sony Entertainment Television (SET) Asia.
Touchdown Media and Star Plus came together to organize the first Oak Tree Shopping Festival: a 2 day shopping and dining extravaganza in India Square NJ. We identified an opportunity to bring all merchants on one platform and offer deep discounts on clothing, jewellery and dining for 2 days. The discounts acted as a huge incentive to pull shoppers to the neighbourhood and increase revenue for the community. Extensive advertising on TV, radio, newspapers, web and social media attracted shoppers from various cities such as Washington DC, Maryland, Philadelphia and others on the Eastern Seaboard. In addition, we threw in attractions such as celeb visits, free astrologer and numerologist consultancy, etc to draw large crowds.
The positive results and grand success of the Oak Tree Shopping Festival have encouraged us to bring the event to Artesia, LA. Known as the Little India of the west coast and celebrating the South Asian culture, Artesia is the perfect city to host the shopping festival and witness one of the most exciting community events. We plan to implement a similar structure as the one used for the festival in New Jersey and expect to have as much, if not more, success! We are working around the clock to ensure that the customers of the Artesia Shopping Festival receive the best discounts and deals during this two day extravaganza. Touchdown Media and Star Plus come to LA with the aim of bringing more success and recognition and overall attraction to the city!