Entering in its 11th year, The South Asian Spelling Bee has been established as the “Gold Standard” of spelling bees. The initiative presents a platform that provides all South Asian kids with an opportunity to hone and demonstrate their skills while in direct competition with their peers. The South Asian Spelling Bee has been proven to be one of the top competitive spelling bees of its class with alumni competing and winning at the Scripps National Spelling Bee 8 years in a row. This unique national opportunity encourages and promotes South Asian academic talents across the United States and by presenting a look inside a South Asian student’s life by broadcasting the spelling bee contest as a series on Sony Entertainment Television (SET) Asia.
Kawan KitchenMate is a television program showcasing Desi Americans: transforming basic ingredients on their grocery list and the contents in their fridge into innovative and tasty new dishes that the whole family can enjoy. Touchdown Media came up with this unique concept of having a cooking reality show that includes a very strong message of not wasting food that people often don’t realize. The concept itself has become the USP of the show. Since it’s a show for Desi Americans, it promotes and supports the South Asian community settled in the USA and sharing their stories of living the American dream. KKM also has a YouTube channel where viewers can watch everything from the previous episodes to Behind the Scenes content of what really goes into making the show. This keeps the audience closely connected with the show and its team of people. The quality of the show that has impacted several TV and food lovers to follow it on any possible medium that’s available out there. It airs on a South Asian entertainment channel – Star Plus.
The Cricket Bee is a contest that tests the knowledge of cricket enthusiasts across the country. It happens via written and oral tests across different cities. Cricket is highly followed especially in the South Asian communities but with the MoneyGram Cricket Bee organized by Touchdown Media – it is open to anyone and everyone who follows and loves cricket. MoneyGram Cricket Bee was launched in 2016 with a very successful turnout as people from all areas and interests participated in huge numbers, the Cricket Bee came back for a second season in 2017, expanding to 2 more cities. Its success story has been featured in many newspapers, social media platforms and various digital channels. What makes Cricket Bee stand out is, unlike other quiz shows, the Cricket Bee is conducted so that contestants are actually competing with themselves and the question posed to them as opposed to their peers.